Who is Alpine Digital?

Wesley Botha started his career as a mechanical engineer working in R&D within the railway industry. After several years, Wesley started a small side business in 2016 and quickly found that he had a passion for digital marketing, more specifically PPC advertising. In 2019 he transitioned full-time into digital marketing and started building Alpine Digital. His engineering and entrepreneurial background has equipped him with a technical approach to marketing, balanced with a real-world knowledge of what is important to growing and sustaining a successful business.

Marketing can be an emotional journey, as your money, reputation and livelihood are involved. A marketing “recipe” does not exist — every business is unique and needs to be treated as such. Wesley knows this first hand, and as his own worst customer, he understands the importance of discussing marketing objectives, budget requirements and setting expectations. All decisions are based on data, which is readily available to clients, in order to show results that are measurable and definite.

As a company, Alpine Digital’s goal has always been to provide businesses with an efficient service while staying as lean as possible. This includes not having a full team of in-house staff and the costs involved with this agency model. Embracing processes, automation and the move by some of the world’s top-tier talent to remote work has enabled Wesley and his hand-picked team of best-in-field freelancers to offer industry-leading expertise and service, at lower costs.