Drive more leads & sales guaranteed
Our Google Ads services provide business owners and entrepreneurs with real, qualified, and high-intent traffic that converts.
Google Ads is #1 for online advertising
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% of consumers who click on Google Ads
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The average return for every rand spent
%
The boost in overall brand awareness
%
Google's search engine market share
Benefits of Google Ads
Your business needs Google Ads
Google Ads is an excellent way to expose your business to the right people, whether locally or internationally The most successful businesses in the world use Google Ads. Here are a few reasons you should too.
Measurable ROI
Track progress and analyse performance to increase your ROI.
Precise Targeting
Reach customers who are ready to buy at the right time.
Quick Visibility
Get your business in front of your customers in no time.
Only Pay For Results
Your ads stay visible, you are only charged when they are clicked.
What We Do
Let’s grow your business with Google Ads
Search Ads
In the Google search results, search ads appear when people are searching for products and services with the intention of buying.
We create engaging search ads that appear at the right time with the right message to maximize leads for your business.
Shopping Ads
These are product-based ads that appear when people search for products on Google. Each ad includes an image, description, and price.
We take care of optimizing your product feeds and creating effective shopping campaigns that get your products sold.
Display Ads
Display ads appear on partner websites and apps throughout the Google Display Network, reaching over 90% of all Internet users.
Our creative and carefully targeted display ads keep your business top-of mind no matter where users are in the buying cycle.
Remarketing Ads
Data-driven strategies that work
Success in Google Ads requires a digital marketing strategy that is able to continuously adjust in response to new insights gained from collected data. This is the data-driven approach.
1. Research & Setup
The first step is getting to know your business, what your goals are and who your current and ideal customers are.
We then develop a personalized strategy to maximize the impact of your Google Ads campaigns while setting realistic goals.
2. Launch, Monitor & Optimise
Next, we create and implement your Google Ads campaigns using best practices.
We continuously optimise to boost click-through rates, reduce cost-per-clicks, drive conversions, and lower the average cost per acquisition.
3. Scaling Up
Using the insights gained, new data-driven campaigns can be created which are highly optimized to convert.
We will then introduce other forms of digital marketing – like Social Ads – to increase reach and engagement.
Why Us
Reasons to choose Alpine Digital
Certified Experts
We keep our team up-to-date with the latest certifications, so you’ll always get cutting-edge Google Ads strategies.
No Contracts, Just Results
You’ll stick with us because of our results, not because we locked you into a contract.
Detailed Reporting
Detailed, personalised reports that are relevant to your business and not just filled with useless numbers and graphs.
Content That Converts
From powerful ad copy to persuasive landing pages, we create content that converts using proven techniques and robust testing.
Full Transparency
With custom live dashboards and monthly calls there is nothing to hide here! Know where every cent of your budget is going in real time.
Your Own Account
Your data and account will always belong to you, even if you decide to leave.
Case Studies
We make our clients happy
No matter if it’s lead generation or e-commerce, our clients know we deliver incredible results with Google Ads
E-commerce
Timeless Toys
- R 148% boost in revenue
- R42% improvement in ROAS
- R103% increase in total orders
Lead Generation
Selfie Cube
- R84% reduction in the cost per lead
- R31% drop in the cost per click
- R713% boost in total leads
Got a Google Ads question?
How do Google Ads work?
Google Ads uses a pay-per-click (PPC) model. This means that Google will continuously show your ads and will charge you only when someone clicks on them.
Essentially, Google Ads involves bidding on keywords (words that people are most likely to use when searching for their product) and competing with other advertisers who are targeting similar keywords, with the winning bidder’s ad appearing above the rest. This near-instant auction takes place every time someone performs a Google search, visits a website (which shows ads) or plays a YouTube video.
How well your ads do in these auctions and whether your customers will see them depends on 3 factors, namely:
- Your bid – This is the maximum amount that you are willing to pay for a click on your ad. The average cost per click varies widely depending on your product or services’ search volume, industry and amount of competition.
- Quality Score – This is a measure of how relevant and useful your ad (and the website it links to) will be to the person viewing it. The quality score is on a scale from 1-10, where 8-10 is considered very good.
- Ad extensions and other ad formats – these are extra details that are added to your ads, such as a phone number or links to specific pages on your site. So even if your competition has higher bids than yours, you can still win a higher position at a lower price by using highly relevant extensions.
What types of businesses can benefit from Google Ads?
Google Ads are a great solution for businesses in just about all industries. From local businesses who want to reach people within a certain radius of their store location, to businesses selling products or services nationally or internationally to niche e-commerce businesses.
Chat with us to see how we can help grow your business with Google Ads.
How much do Google Ads cost?
How much you should spend on Google ads depends on a number of factors, from the type of industry your products are services are in, to whether you are selling locally, nationally or internationally to your competition etc.
In order to advertise effectively (and not overspend), you need to have an effective Google Ads action plan in place. It is easy to jump right in and create a Google Ads account, use the express settings and potentially even start generating sales and leads. The problem with this DIY approach is that as a business owner, you don’t have the time (or the interest) to learn how to effectively utilise and leverage Google Ads. This will inevitably lead to higher CPCs and a large advertising bill at the end of the month with little or no results to show for it.
Instead of feeling frustrated, let us create a free Google Ads action plan for your business, to guide you in the right direction.
How long does it take to see results?
Google Ads is not as much of a long game as SEO, however, it still needs time. This is especially true when starting a fresh account. A typical timeframe to start seeing consistent results is about 90 days or 3 months. Naturally, this can change depending on factors such as the scale of the campaign(s), the advertising budget and the industry in which the business is.
We are so confident of our ability to grow your business with Google Ads that we guarantee a refund of all management fees if we do not beat the performance of your previous campaigns within three months. Book a call with us to start improving your Google Ads performance.
Are Google Ads better than Facebook Ads?
Google Ads and Facebook Ads should not be seen as competitors, where you need to choose one or the other. In general, they can complement each other, and using them together is generally a good strategy.
Google Ads are great for targeting users with a high intent to buy. Because it is the world’s largest search engine, the potential audience it offers businesses is unmatched. Google Ads tend to cost more per click than Facebook Ads, though this also varies depending on your industry and competitors.
Facebook ads can be used to educate your target market, increase brand awareness, and drive interest in your products or services by reaching a defined target market. Even though Facebook’s audience size is smaller than Google’s, you can target your potential customers with incredible precision.
Whether you require Google Ads management only or Facebooks Ads as well, our specialists integrate both platforms to create an effective strategy to grow your business. Chat with us about a free action plan tailored to your business.Â
Get your FREE Google Action Plan
Our experts will review your Google Ads account and develop a personalised digital strategy action plan that will boost your results faster.