- KThe Results
These results were achieved after the first three months Alpine Digital started working with Selfie Cube (01 August 2021 – 01 November 2021) and compared against the previous three month period.
- Improved CTRClickthrough Rate by 50%: Ad groups and their ads were more relevant and sent people to appropriate landing pages.
- Reduced CPCCost Per Click by 31%: The cost per click was reduced (due to an improved quality score) which means Selfie Cube was able to make their budget stretch further while serving their ads for longer.
- Lowered tCPATarget Cost Per Acquisition by 84%: Due to the Target CPA bidding strategy and a constantly updated negative keyword list, the cost per acquisition (or cost per lead) dramatically reduced by 84%.
- Increased leads by 713%: Not only was the volume of leads greater (122 leads vs 15 from the previous three month period), but they were of higher quality.
With Alpine Digital’s customized Google Ads strategy, Selfie Cube saw a large improvement in all metrics, with the most important being leads.